Additionally, reviewing complementary products regularly can alert you to best practices and/or promotional opportunities. For most categories, you can learn a tremendous amount about what customers want and don’t want based on competitor pages. The first step to promoting your Amazon listing is to understand what you’re up against.
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Today we're going to cover seven ways to promote Amazon Professional Sellers Account listings and drive more sales: Like any other sales channel, the more you put in, the more you get out of it. Once you're up and running on Amazon, it's time to start promoting your listings. Now that we are aligned on why selling on Amazon is so valuable, let’s get into more of the how. For example, below are customer complaints about a Shark Tank product being sold by a third-party seller with no affiliation to the brand, and with a list price nearly 3X the price on the brand’s store. Should you trust an unknown party to manage the content, pricing, and exchange with customers on behalf of your brand? I assume most of you are shaking your head saying “No”, and with good reason. If you don’t create a listing for your brand on Amazon than that opens the door for another third-party seller to create it for you. Additionally, there are several products and value-added services offered on that can win over customers from purchasing on Amazon. The positive reviews on Amazon gives Casper more credibility for customers thinking of buying on Casper’s site, and also helps Amazon customers discover Casper’s products. Many successful brands have launched on Amazon and eventually get customers to purchase the same or additional items on their own site.įor example, Casper Mattress has healthy reviews on Amazon, but has almost 9X more reviews on their own site. Amazon can help shoppers discover your brandĪmazon can help build a funnel of potential customers that can eventually shop on your own Shopify site. If done correctly, Amazon can become a great complement to your Shopify business very quickly. Often the worry is that Amazon will cannibalize all of your sales but reality is that you can still maintain a healthy direct-to-consumer website in addition to Amazon. While conventional wisdom is that you should diversify your sales channels and reduce reliance on Amazon generating all of your revenue, Amazon is a great sales channel to utilize in addition to your own Shopify site. Amazon is a great additional sales channel
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In the meantime, start building your store with a free 14-day trial of Shopify. You’ll start receiving free tips and resources soon. We’ve all been there: just before purchasing an item we pull out our phones to check the reviews on Amazon.
I have seen first-hand dozens of case studies through my consultancy and time at Amazon where growth in the Amazon channel leads to growth in other sales channels. Nearly 9 in 10 consumers check Amazon even if they find a product they want on another retailer’s site. This trend continues to widen and it is inevitable that customers will search for your product on Amazon, whether you decide to sell on there or not. Shoppers start their product research nearly 2X more often on Amazon than Google according to a recent study by BloomReach. Shoppers often begin their search on Amazon The Amazon sales channel is a great news for a few key reasons. Using a Professional Sellers Account, Shopify merchants can create Amazon listings directly in Shopify, sync their inventory across both sales channels, fulfill Amazon orders in Shopify, and track sales from both channels in one place. Shopify recently released an Amazon sales channel, making it easier than ever to list your products on the world’s largest marketplace and get your brand in front of millions of online shoppers.